Privacy

Understanding global email marketing consent laws is essential for marketers sending campaigns beyond India. Regions like the EU, the UK, Canada, Australia, and South Africa enforce strict rules under GDPR, PECR, CASL, and POPIA—requiring clear, provable consent before sending promotional emails. This guide breaks down which countries require explicit permission, how different markets handle active vs expired customers, and why relying on “soft opt-in” can be risky for deliverability and compliance.